All new WHITE MUSK. It smells like a bleak midwinter sky, with traces of ice and notes of old men’s beards, penguins and Inuit furs. The ONLY recommended aftershave for abominable snowmen. Guaranteed to hold partially frozen water droplets together. Get it or melt. And die.
(N.B: this is not an actual advertisement. But then I suppose you guessed that anyway…)